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  • UHC: "Rally Is Our Digital Front Door."

UHC: "Rally Is Our Digital Front Door."

By Staff | July 20, 2018 | <a href="https://greatist.com/" class="greatist-link" target="_blank" /><img src="/assets/Greatist_Logo_White.svg" alt="Greatist" /></a>

The new chief executive of UnitedHealth Group’s fast-growing Optum division recently told investors that digital health is a key part of the company’s future, and Rally is at the center of it.

 “Rally is our digital front door for the consumer,” said Alexander Witty, according to an article in the Minneapolis Star Tribune. Witty also noted that Rally has now exceeded $1 billion in incentives paid to consumers for health-promotion activities that range from smoking-cessation efforts to picking a doctor.

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