Katie Couric with Rally's David Ko, and panelists Sarah Martin and Vickie Strickland
“We call ours Virtual Health,” said Martin. “What’s really exciting about this is, it’s not just your acute (health) issues, but getting behavioral health counseling, especially in rural areas where access is an issue. We’re passionate about it.
“The other thing we’ve looked at is lactation consulting,” continued Martin.”New mothers who maybe wouldn’t have access to breast-feeding support now have that virtually, in the comfort of their own home. We see this as very much the new frontier of health care.”
At Delta, virtual visits and telemedicine are particularly helpful for flight crews, who are often on layovers when they get sick.
“It’s easy and convenient,” said Strickland, and best of all, “they don’t end up in an ER by accident with very large out of pocket costs. I have a 13-year-old, and anytime he’s sick, he says,‘Mom, I just want to see that doctor on your iPad. I don’t want to go to a doctor’s office, let’s just do that.’ He’s already trained. Virtual is just going to be common for someone like him.”
Of course, while technology is great, it can create some noise, too, said Strickland. “It has to be easy, accessible, and personal, so people will want to use it.”
Exactly, said Ko, who announced Rally’s next generation consumer digital platform during the festival. The new platform allows users to access their employee benefits, health, and well-being programs in a single, comprehensive experience.
“In the future we see a lot of opportunities for simplification, and creating more of a hub experience,” said Ko. “We started by looking at the well-being space, moved to benefits enrollment, and then search and cost transparency. We’re putting that all together where it can be multipayer, so it’s easier for the end user.”