Wondering about your COVID-19 risk level and seeking precautionary steps?

Check Now
  • Rally
  • Rally Health's Three-Part Marketing Strategy

Rally Health's Three-Part Marketing Strategy

By Staff | September 3, 2019 | <a href="https://greatist.com/" class="greatist-link" target="_blank" /><img src="/assets/Greatist_Logo_White.svg" alt="Greatist" /></a>

Even though Rally Health has a "complex business model," the company's marketing comes down to three distinct buckets: building the brand through pop-up events and partnering with celebrities, getting new users and keeping members engaged, and marketing to businesses. It's about "understanding what a prospective client or customer is looking for, and helping them understand the value of Rally and how we might be able to solve their needs," CMO Brenda Yang told Business Insider Prime.

Rally Health