Embracing Clarity: Best Practices for Cost Transparency and Doctor Search

With high-deductible health plans on the rise, consumers have made it clear they want true cost transparency.

They want the ability to comparison shop for doctors and procedures the same way they do for books, clothes, or computers.

But the real secret to success is creating a unified user experience, integrating tools like doctor search with detailed cost information. This can increase engagement and customer loyalty, reduce costs, improve patient outcomes, and attract new customers.

In this white paper, you’ll learn best practices for delivering the right information at the right time, and see how Rally’s Connect product helped a leading health payer boost member engagement by nearly 350 percent.

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