Clean eating may be the buzziest health term on the Internet. But what does it mean? Unfortunately, that’s not always clear.
At the core of this credo is the advice author Michael Pollan famously gave a decade ago in his best-selling book In Defense of Food: “Eat food. Not too much. Mostly plants.”
And research shows that this kind of eating pattern can indeed improve health and help maintain a healthy weight. In 2014 David L. Katz, director of the Prevention Research Center at Yale University School of Public Health, published a study that compared some of the most popular diets. Katz says that there’s not enough evidence to determine the best specific diet — and there likely never will be.
But Katz was able to determine which general eating pattern is best for health. That would be a “diet of minimally processed foods close to nature, predominantly plants.” And this pattern turns out to be compatible with any evidence-based diet plan, from paleo to Mediterranean to vegan.
Choosing fresh foods over packaged and processed foods improves your health because processed foods are more likely to have added sugar, salt, and unhealthy fats, as well as fewer quality nutrients. And eating mostly plant-based foods ensures a rich assortment of nutrients while reducing those harmful ones.
So why not fully embrace clean eating?
For one, there are a growing number of unsubstantiated fad diets touting the benefits of eating clean. “Most fad diets are untested,” says Traci Mann, professor of psychology at the University of Minnesota and the author of Secrets from the Eating Lab. “They’re just things people think up and put in books. They should probably go in the fiction section.”
“The term has been co-opted to mean things like cleanses and detoxes and a whole potpourri of dietary restrictions that are unfounded, unsubstantiated, and unlikely to do anyone any good,” Katz says. “As it’s currently used, the term means next to nothing.”
“But I think it could mean something,” adds Katz. It could be used to describe a diet of “minimally processed foods without added chemicals. Food close to nature, from sources that are raised well.” This concept of clean eating would be a helpful one, he says.
How to Make Clean Eating Work for You
Choose more fresh whole foods, especially plant-based. Plan your meals around lots of fresh fruits and vegetables; legumes (like beans and lentils); nuts; seeds; and whole grains. If you eat meat, choose high-quality lean meat, poultry, or fish. “I recommend strategies to eat more healthy food, rather than trying to focus on resisting unhealthy food,” says Mann. “Eat a vegetable before you have any other food on your plate. Once you put a vegetable in head-to-head competition with any other food, it tends to lose that contest.”
You’ll probably eat less of the other stuff if you start by eating more vegetables. Mann also recommends reducing barriers to healthy foods and adding barriers to unhealthy ones. For example, have a snack of carrot sticks peeled and ready to eat, and keep cookies or candy out of sight and out of mind.
Trade up your packaged foods. Try to avoid packaged and processed foods and meats, as much as possible. However, most of us do rely on at least some convenience foods, like cereal or a frozen meal now and then. So try to select versions with as little processing as you can, made with healthier ingredients.
“Start by trading up individual foods,” Katz says. “There’s a massive spectrum of quality in every aisle of the supermarket.” Look for those that use whole grains. Try to avoid items with ingredients that you can’t pronounce or that you haven’t heard of. Look for options with lower sugar, salt, and fat. And if you choose to eat meat, pick foods closer to their natural state, such as a heat-and-eat chicken breast, instead of frozen chicken nuggets. Likewise, bread made by your local baker is likely healthier than industrially packaged bread.
Cook at home. Restaurants aim to please and load their foods with sugar, fat, and salt. But when people cook for themselves, they often use fresh, wholesome ingredients and keep it simple. Research shows that people who cook most of their meals at home consume less fat and sugar and fewer total calories than those who don’t. They also make better choices when they do go out.
Enjoy your food and eat mindfully. Think about the food you eat and prepare for yourself. Consider where it comes from and how it makes you feel. Notice the color, texture, taste, and smell of your food. These mindfulness strategies can help you slow down your meal and eat less, while enjoying healthful food more. Mann’s lab found that drinking coffee mindfully helped subjects enjoy the natural flavors more, which in turn helped them cut way back on sugar.
Skip These Unhelpful Clean Eating Fads
Avoid overly restrictive diets. Some of the most popular “clean eating” diets you’ll find online are extremely exclusive. The 30 Clean diet starts by banning all sweeteners, soy, dairy, grains, gluten, and corn, along with all processed foods. (It does allow for three small squares of dark chocolate and two alcoholic beverages a week — unless you opt for the Super Clean.) The Whole 30 allows you corn but eliminates the rest of those foods along with legumes. In practice, that means no fat-free yogurt, no brown rice, no sugar substitutes, no tofu — nary even a lentil. “The foods that are excluded are some of the most nutritious there are,” Katz says.
Research tells us that strict diets like this are difficult to keep. “They make your body think you’re starving to death,” says Mann. “And that leads to all these changes that make it hard to keep the weight off. Your metabolism changes. Suddenly you have to eat fewer calories to continue losing weight. Your hormones change, so you’re hungrier all the time,” she says. “And then there are the neurological effects where your attention becomes very focused on food.” This is why most people who do restrictive diets gain the weight back, and often more.
The Eat Clean Diet and Clean Eating Magazine guidelines are comparatively less restrictive, but they still eliminate flour, sugar, preservatives, and many other ingredients.
Stay clear of cleanses and detox diets. Clean Eating Magazine, 30 Clean, and The Eat Clean Diet’s author Tosca Reno all give tips for juice detoxes or cleanses, though there is no scientific evidence suggesting juice diets have any benefit. “Almost every claim I’ve ever seen about a cleanse or a detox is just confabulated nonsense,” says Katz. “The body is marvelously endowed with detox organs. They will take care of detoxing you better than you could hope to do out of a book by whoever the self-proclaimed guru du jour happens to be.”
Don’t do a diet that makes you feel guilty. Obsessing over the purest, cleanest foods, can make all other foods seem dirty. And that can be unhelpful. “Once you dichotomize your food into good/bad, virtuous/non-virtuous, that is problematic because that leads people to feel guilt or shame when they eat the bad category,” says Mann. That, she says, “can make you feel bad about yourself as a whole.” Clean eating diets tend to push for purity. The Whole 30 diet, for example, makes you start your 30-day challenge over if you cheat once.
We all want to eat better, but complicated fad diets may do more harm than good. Look for ways to make lasting improvements to your lifestyle, rather than temporary fixes. When it comes to clean eating, it might pay to remember Pollan’s words: “Eat food. Not too much. Mostly plants.”