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Senior Product Marketing Manager

Minneapolis, MN

As Senior Manager, Product Marketing, your goal is to develop marketing strategies that support sales and marketing goals. It starts with building outstanding B2B positioning and messaging along with integrated marketing and communications plans to get the word out. You’ll also need to build messaging that creates user growth and engagement and reflects Rally’s unique solutions.

You’ll bring the go-to-market strategy, produce marketing deliverables and make sure marketing teams, product teams, and sales teams have the knowledge and tools to communicate the value proposition to Benefit Administrators and product users.You will report to the Director of Product Marketing.

You Will:

  • Develop segmentation, positioning and messaging across all customer audiences and products.
  • Develop sales enablement resources and content such as presentations, FAQs and collateral.
  • Provide integrated marketing and communications plans that support the growth and market strategies to support sales goals.
  • Evaluate competitive marketplace and identify differentiators to support messaging strategy.
  • Partner with our teams to develop content and strategy for customers and brokers/consultants.
  • Develop go to market launch plans.
  • Establish a test and learn strategy, evaluate results and find opportunities to increase marketing plan.

You Have:

  • 5+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team. Writing/presentation building experience.
  • Shown ability to develop pipeline building strategy for new offerings and up-sell, cross-sell and account-based marketing programs to grow existing relationships.
  • Analyze information across the buyer journey and see opportunities in the marketing processes to improve the volume and velocity of Registration & Engagement opportunities.
  • 2+ years of Healthcare, Biotech or Employer Benefits experience.
  • BA/BS or equivalent experience.
  • Please note that hiring for this position will only be considered in the following states: MN or CA

Rally Health™ is about putting health in the hands of the individual. With our easy-to-use online and mobile tools, we empower people by helping them take charge of their health and health care. Our culture is built on a belief of helping people live healthier lives, and we know that a diverse workforce enriches us with the talent, perspective and inspiration we need to achieve our mission. Rally knows that we are strongest when our teams reflect the diversity of the world around us, and when Rallyers can do their best work in a workplace where they feel a sense of belonging.

Our Benefits:

  • Great compensation package
  • Comprehensive benefits package for full-time employees, including medical, dental, vision coverage, stock purchase plan, and 401(k)
  • Wellness programs, including physical and mental health services
  • Flexible paid time off for full-time employees & paid leave for new parents

Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to train and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application or review process should notify Talent Acquisition (

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ready to Rally?

Ready to join Rally?