All openings

Marketing Automation Manager

San Francisco, CA, Minneapolis, MN, United States

Rally Health is looking for a Marketing Automation Manager with a focus on details and efficiencies to help implement multiple email and marketing automation programs. This dedicated team oversees the quality and integrity of all member communications (email, push, SMS). You will report to the Senior Director, Marketing Automation.

You will:

  • Enhance the member experience using data to build member journeys
  • Build the segmentation of varied data sets to deploy emails to millions of users
  • Develop HTML/CSS templates compatible across many email clients, web browsers, and mobile devices
  • Identify and build testing and optimization opportunities to improve communications performance focused on user engagement driving towards our KPIs
  • Drive process efficiency and operational excellence
  • Uphold project management and team procedures: handling email deliverables within engineering and data sprints, clarifying requirements, running the interdependencies and maintaining communication channels with essential partners
  • Contribute to the development of our Marketing Automation Roadmap and align strategies that support our goals

You Have:

  • 3+ years dedicated email and marketing automation experience
  • Experience with databases (SQL experience preferred) and leading ESPs - Salesforce Marketing Cloud (a plus)
  • 2+ years using HTML/CSS to create and update HTML templates
  • 2+ years creating personalized/dynamic email/sms/push content
  • 2+ years building and maintaining automated programs through varied data pipelines
  • Experience using APIs to create email/sms/push notifications (a plus)
  • Knowledge of A/B test strategies, multivariate test strategies, and test planning

Rally Health™ is about putting health in the hands of the individual. With our easy-to-use online and mobile tools, we empower people by helping them take charge of their health and health care. Our culture is built on a belief of helping people live healthier lives, and we know that a diverse workforce enriches us with the talent, perspective and inspiration we need to achieve our mission. Rally knows that we are strongest when our teams reflect the diversity of the world around us, and when Rallyers can do their best work in a workplace where they feel a sense of belonging.

Our Benefits:

  • Great compensation package
  • Comprehensive benefits package for full-time employees, including medical, dental, vision coverage, stock purchase plan, and 401(k)
  • Wellness programs, including physical and mental health services
  • Flexible paid time off for full-time employees & paid leave for new parents

Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to train and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application or review process should notify Talent Acquisition (

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ready to Rally?

Ready to join Rally?