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Manager, Customer and Demand Marketing

San Francisco, CA, Minneapolis, MN

Rally Health is looking for a Manager of Customer & Demand Marketing to manage B2B marketing campaigns and programs. Your goal is to promote demand for Rally solutions by positioning us as an expert on essential industry topics, generating new leads and nurturing lead conversions through the sales pipeline. You are focused on understanding the needs and interests of our main markets, to develop relevant campaign content, offers and thought leadership perspectives. Additionally, you will manage the B2B marketing database, a foundational element of this work. As part of the Customer and Demand Marketing Team, you will report to the Sr Manager, Customer and Demand Marketing.

You Will:

  • Manage our B2B newsletter program, including driving the creation of content for monthly issues and promoting awareness among internal, external and partner audiences to increase subscribers
  • Manage Rally’s Testimonial Program, partnering with the customer experience team to source member and customer quotes, and developing a strategy to use them in a way that enhances Rally’s value story
  • Manage Rally’s B2B marketing database, including compiling existing contacts from all demand sources, conducting research to segment members, working with the Salesforce team to build within the CRM, and establishing a process for updating.
  • Support content development and reporting for paid and organic demand generation campaigns, including webinars, social, trade publications and email.
  • Partner with product, data, sales/account management and other teams to identify high-value stories to highlight on the Rally blog, and create in partnership with the Editorial team.

You Have:

  • 5+ years of B2B Marketing experience
  • Think creatively, to identify interesting thought leadership perspectives and storylines
  • Partner cross-functionally, including with sales/account management, customer experience, data and product teams, among others
  • Identify new opportunities for demand generation 
  • Ability to write clearly and concisely for B2B audiences
  • Experience managing webinars, including promotion, logistics, reporting and follow up
  • Experience creating marketing databases
  • Research skills: identify and source accurate data from all sources
  • Experience with Salesforce preferred
  • Experience in the Employer Benefits, Health Plan, or other related Health Care field preferred.
  • 20% travel required

Rally Health™ is about putting health in the hands of the individual. It’s our mission, and it drives everything we do! With our easy-to-use online and mobile tools, we empower people and help them take charge of their health and health care. Improving their diet and fitness to selecting health benefits and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to improving at every level. We’re building digital tools that support people over their lifetime. Every day, we get to work with amazing people on something that directly impacts the lives of millions of people for the better.

At Rally, we believe in the importance of communication and collaboration to ensure every opinion is valued. Rally knows that we are strongest when our employee population reflects the diversity of the world around us, and we are a place where all voices are valid. A diverse workforce enriches us with the talent, perspective and inspiration we need to achieve our mission. Everything we do is performed with our users in mind, so we make sure that all of our work has a human touch it needs. 

Our Benefits:

Resources to help you excel in our creative work atmosphere:

  • Great compensation package
  • Daily onsite catered lunches
  • Comprehensive benefits package for full-time employees, including medical, dental, vision coverage, and 401(k)
  • Paid leave for new parents
  • Wellness programs, including physical and mental health services
  • Flexible paid time off for full-time employees 

Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to train and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application or review process should notify Talent Acquisition (recruiting@rallyhealth.com).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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