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Senior Product Marketing Manager

Minneapolis, MN, San Francisco, CA

As Senior Manager, Product Marketing, your goal is to develop marketing strategies that support sales and marketing goals. It starts with building outstanding B2B positioning and messaging along with integrated marketing and communications plans to get the word out. You’ll also need to build messaging that inspires user growth and engagement and reflects Rally’s unique solutions. You’ll be a communicator of the value proposition for Rally products.

You’ll bring the go-to-market strategy, produce marketing deliverables and make sure marketing teams, product teams, and sales teams have the knowledge and tools to communicate the value proposition to Benefit Administrators and product users.You will report to the Sr Director of Product Marketing.

You Will:

  • Develop segmentation, positioning & messaging across all customer audiences and products.
  • Develop sales enablement resources and content such as presentations, FAQs and collateral.
  • Provide integrated marketing and communications plans that support the growth and market strategies essential to support sales goals.
  • Evaluate competitive marketplace and identify differentiators to support messaging strategy.
  • Partner with our teams to develop content and strategy for customers and brokers/consultants.
  • Develop go to market launch plans.
  • Establish a test and learn strategy, evaluate results and find opportunities to improve marketing plan.

You Have:

  • 5+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team. Writing/presentation building experience.
  • Shown ability to develop pipeline building strategy for new offerings and up-sell, cross-sell and account-based marketing programs to grow existing relationships. Excellent project management experience.
  • Experience working in a complex organization. Analyze information across the buyer journey and see opportunities in the marketing processes to improve the volume and velocity of Registration & Engagement opportunities.
  • 2+ years of Healthcare, Biotech and Employer Benefits experience preferred
  • BA/BS or equivalent experience.

Rally Health™ is about putting health in the hands of the individual. It’s our mission, and it drives everything we do! With our easy-to-use online and mobile tools, we empower people and help them take charge of their health and health care. Improving their diet and fitness to selecting health benefits and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to improving at every level. We’re building digital tools that support people over their lifetime. Every day, we get to work with amazing people on something that directly impacts the lives of millions of people for the better.

At Rally, we believe in the importance of communication and collaboration to ensure every opinion is valued. Rally knows that we are strongest when our employee population reflects the diversity of the world around us, and we are a place where all voices are valid. A diverse workforce enriches us with the talent, perspective and inspiration we need to achieve our mission. Everything we do is performed with our users in mind, so we make sure that all of our work has a human touch it needs. 

Our Benefits:

Resources to help you excel in our creative work atmosphere:

  • Great compensation package
  • Daily onsite catered lunches
  • Comprehensive benefits package for full-time employees, including medical, dental, vision coverage, and 401(k)
  • Paid leave for new parents
  • Wellness programs, including physical and mental health services
  • Flexible paid time off for full-time employees 

Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to train and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application or review process should notify Talent Acquisition (

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ready to Rally?

Ready to join Rally?