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Engagement Marketing Manager

Minneapolis, MN


Rally Health™ is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to innovating continuously at every level. We know that some of the things we do are not going to work, and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that supports people over their lifetime. Every day, we get to work with amazing people on something that directly impacts the lives of millions of people for the better.

At Rally Health, we believe that two heads truly are better than one. Rallyers understand the importance of communication and collaboration, ensuring that we work we produce is the best that it can be. Every opinion is valid and valued, and we share ideas that elevate the way we work. We know that the big picture and the small details are tied together, and we keep both in mind. Everything we do is executed with our users in mind, so we make sure that all of our work has a human touch. Here at Rally, we take advantage of the opportunity to build strong relationships with each other, because it makes us better. 

About the Team: 

As an Engagement Marketing Manager, you will work with Rally’s partners and employer clients
to drive marketing strategies to build awareness and engage employees in their health. In this
role, you will leverage your marketing skills to develop and implement data-driven marketing
campaigns that drive new user growth and existing member engagement. You are someone
with exceptional relationship skills, a passion for performance marketing, and one who thrives in
a fast-paced, “roll up your sleeves and get it done” environment.

Your day to day:

  • Coordinate engagement/communication strategy and determine the best utilization ofresources to drive member registrations and client engagement
  • Based on client intel, create and execute campaign strategies
  • Directly communicate with and manage client and partner relationships to influence promotion of Rally products and services
  • within a large personal book of business
  • Develop integrated campaigns working with other teams: full Marketing team, inclusive of
  • Partner & Product, Consumer, Event, Email, Design and Content teams
  • Forecast, analyze, optimize, and report on campaign performance
  • Partner closely with internal stakeholders, including Brand, Sales, Product, Data & Analytics, Legal, and others on messaging strategy, content development, campaign execution and reporting and client requests and issues
  • Maintain timely and accurate client account records and schedule virtual meetings as needed
  • Work with minimal supervision; seek guidance on only the most complex tasks

About You:

  • Superior writing, organization, grammar, communication, and presentation skills
  • Highly organized, self-directed and resourceful
  • Effectively manage multiple priorities concurrently
  • Work independently and as a team member
  • Quickly learn and retain new processes
  • Learn new software tools
  • Exceptional attention to detail
  • Comfortable in a client-facing role
  • Healthcare experience desired


  • BA/BS degree or equivalent experience
  • 1-3 years of experience in a client-facing role i.e. account management
  • 1-3 years of marketing or communications experience
  • Experience working on end to end projects
  • Proficient in Microsoft Office and Adobe Acrobat

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.  

Rally knows that we are strongest when our employee population reflects the diversity of the world around us, and we are a place where all voices are valued. A diverse workforce will enrich us with the talent, energy, perspective and inspiration we need to achieve our mission. Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (

Ready to Rally?

Ready to join Rally?