All openings

Director, Product Marketing

Minneapolis, MN, San Francisco, CA


Director, Product Marketing

 Rally Health™ is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

 Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to innovating continuously at every level. We know that some of the things we do are not going to work, and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that supports people over their lifetime. Every day, we get to work with amazing people on something that directly impacts the lives of millions of people for the better.

 At Rally Health, we believe that two heads truly are better than one. Rallyers understand the importance of communication and collaboration, ensuring that we work we produce is the best that it can be. Every opinion is valid and valued, and we share ideas that elevate the way we work. We know that the big picture and the small details are tied together, and we keep both in mind. Everything we do is executed with our users in mind, so we make sure that all of our work has a human touch. Here at Rally, we take advantage of the opportunity to build strong relationships with each other, because it makes us better.


Your day to day:

As Director, Product Marketing, your goal is to enable sales and marketing to effectively drive our business. You’ll partner closely with Product, Marketing, and Sales to identify priorities, build go-to-market strategies, develop positioning and sales enablement content.  You will have two main areas of focus: help transform what we build into what we sell, and develop strategies and tactical plans to drive awareness, understanding and demand for our portfolio.

Your core responsibilities:

  • Create positioning and messaging across all customer audiences and assigned product lines.
  • Develop and execute cross-functional marketing plans for each assigned product launch.
  • Lead the creation of Sales and Marketing assets for assigned portions of the portfolio while driving alignment across Product and market-facing teams.
  • Develop deep expertise of user and buyer insights to influence product roadmap.
  • Own thought leadership strategy and collaborate with marketing partners to develop content for events, webinars and white papers.

About you:

  • 7+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team with 3+ years of people management experience.
  • Ability to interpret and leverage data to support value proposition and content.
  • A can-do approach to handling shifting priorities in a constantly changing organization and marketplace.
  • Outstanding storytelling ability and presentation building experience.
  • Exceptional strategic thinking ability and ability to influence and collaborate with senior levels of the organization.
  • Proven ability to develop pipeline building strategy for new offerings as well as the ability to up-sell, cross-sell and work on account-based marketing programs to grow existing relationships.
  • Strong project management skills and experience.
  • Ability to work in a dynamic, fast-paced working environment; need to waste no time.
  • Able to analyze information across the buyer journey and see opportunities in the marketing processes to improve volume and velocity of registration & engagement opportunities.
  • Healthcare and/or employer benefits experience strongly preferred.
  • BA/BS required; MBA strongly preferred.

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.  

 Rally knows that we are strongest when our employee population reflects the diversity of the world around us, and we are a place where all voices are valued. A diverse workforce will enrich us with the talent, energy, perspective and inspiration we need to achieve our mission. Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

 Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (

 Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


Ready to Rally?

Ready to join Rally?