All openings

Engagement Marketing Manager

San Francisco, CA or Minneapolis, MN

 

Rally Health is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere commitment to helping people live healthier lives. To do this, we are committed to innovating at every level. As our president and COO David Ko says, “We are a company that continuously innovates. It cannot end. It has to be in everything we do, which means that some of the things we’re going to do are not going to work – and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that follows consumers over their lifetime.”

As an Engagement Marketing Manager on the User Growth team, you will work with Rally’s partners and employer clients to drive marketing strategies to engage employees in their health. In this role, you will leverage your marketing skills to develop and implement data-driven marketing campaigns that drive new user growth and existing member engagement. You are someone with exceptional relationship skills, a passion for performance marketing, and one who thrives in a fast-paced, “roll up your sleeves and get it done” environment.

Responsibilities:

  • You will collaborate with account management teams and clients to understand employee needs and preferred client approach
  • Based on client intel, you will develop effective marketing strategies that drive engagement
  • You will build, optimize and scale user-growth and engagement campaigns
  • You will bring innovative, digital marketing approaches to client campaigns, iterating to better performance with a test and learn approach
  • You will create and execute campaigns
  • You will directly communicate with and manage client and partner relationships to influence promotion of Rally products and services
  • You will develop integrated campaigns working with other teams: full Marketing team, inclusive of Partner & Product, Consumer, Event, Email, Design and Content teams
  • You will collaborate closely with internal partners, including Brand, Sales, Product, Data & Analytics, Legal, and others on messaging strategy, content development, campaign execution and reporting
  • You will forecast, analyze, optimize, and report on campaign performance
  • You will attend and represent the brand at partner and/or client events

Qualifications:

  • You have a BA/BS degree or equivalent experience
  • You have 5+ years’ experience managing campaign creative development
  • You have understanding of traditional, digital and emerging channels
  • You can think creatively, innovatively and quickly
  • You have the skills to plan, execute and manage multiple programs at once
  • You will have demonstrated interpersonal and leadership skills
  • You will need to be innovative, proactive, passionate, and self-directed
  • You have superior writing, organization, grammar, communication, and presentation skills
  • You need Good judgment, flexibility, resourcefulness and strong organizational/time management skills
  • You are very solutions oriented, innovative, and willing to explore and invent new ideas
  • Healthcare experienced desired

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.

Rally Health is committed to ensuring that its workforce reflects America’s diverse population. Rally Health knows that such diversity will enrich us with the talent, energy, perspective and inspiration it needs to achieve its mission. Rally Health believes in a policy of equal employment and opportunity for all people based on merit and commitment to the principles of diversity. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (recruiting@rallyhealth.com).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records