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Senior Manager, Product Marketing

San Fransisco, CA, Minneapolis, MN

Rally Health is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to innovating continuously at every level. We know that some of the things we do are not going to work, and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that supports people over their lifetime. As Rally Health founder and CEO Grant Verstandig says, “We get to do amazing work every day that directly impacts the lives of millions of people for the better.”

As Senior Manager, Product Marketing, your goal is to develop and implement results-driven marketing strategies that support sales and marketing goals. It starts with building outstanding B2B positioning and messaging along with integrated marketing and communications plans to get the word out. You’ll also need to build messaging that drives user growth and engagement and reflects Rally’s differentiated solutions. You’ll be a key communicator of the value proposition for Rally products.

To be successful, you’ll drive the go-to-market strategic plan, lead execution of marketing deliverables and make sure marketing teams, product teams, and sales teams have the knowledge and tools to communicate the value proposition to Benefit Administrators and product users.


  • Develop segmentation, positioning & messaging across all customer audiences and product lines.
  • Develop and implement sales enablement resources and content such as presentations, FAQs and collateral.
  • Lead and execute integrated marketing and communications plans that support the growth and market strategies essential to support sales goals.
  • Evaluate competitive marketplace and identify differentiators to support messaging strategy.
  • Partner with internal teams to develop thought leadership content and strategy for customers and brokers/consultants.
  • Develop and execute go to market launch plans.
  • Establish a test and learn strategy, evaluate results and dedicatedly find opportunities to continually optimize marketing plan.


  • 5+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team.
  • A can-do approach to handling shifting priorities in a constantly changing organization and marketplace.
  • Strong writing/presentation building experience.
  • Shown ability to develop pipeline building strategy for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
  • Excellent project management skills and experience.
  • Experience working in a complex cross-functional organization. Able to analyze information across the buyer journey and see opportunities in the marketing processes to improve the volume and velocity of Registration & Engagement opportunities.
  • 2+ years of Healthcare, Biotech and/or Employer Benefits experience preferred
  • BA/BS or equivalent experience.

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.

Rally Health is committed to ensuring that its workforce reflects America’s diverse population. Rally Health knows that such diversity will enrich us with the talent, energy, perspective and inspiration it needs to achieve its mission. Rally Health believes in a policy of equal employment and opportunity for all people based on merit and commitment to the principles of diversity. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ready to Rally?

Ready to join Rally?