All openings

Email Marketing Manager

San Francisco, CA, Minneapolis, MN, Washington DC, Chicago, IL

Rally Health is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere commitment to helping people live healthier lives. To do this, we are committed to innovating at every level. As our president and COO David Ko says, “We are a company that continuously innovates. It cannot end. It has to be in everything we do, which means that some of the things we’re going to do are not going to work – and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that follows consumers over their lifetime.”

Responsibilities:

  • Create marketing campaigns to drive product acquisition and engagement, product retention journeys from inception through launch, working with the team to implement them in Salesforce Marketing Cloud.
  • Campaign planning, segmentation, end to end journey configuration, execution and QA, reporting and analytics and optimization.
  • Partner with CRM team to drive email strategy with content, relevancy, smart segmentation and personalization
  • Review the competitive landscape and implement email and marketing automation standard methodologies
  • Assist with the development of our email marketing roadmap and strategies that support our business objectives
  • Participate in strategic planning and provide metrics forecast to meet business goals
  • Maintain/monitor IP and domain reputation health

Operation and Execution:

  • Own automation journeys end to end
  • Build SQL queries, perform thorough validation of each journey and activate messaging to millions of users
  • Design and code email templates in HTML/CSS/Ampscript to be compatible on different email clients, web browsers and mobile
  • Plan and execute ongoing testing to continuously improve communications performance
  • Develop weekly, monthly and ad-hoc reporting on campaign performance
  • Provide channel and campaign level analysis and make recommendations to optimize performance
  • Work with cross-functional teams to create and oversee marketing automations across a variety of content and audiences
  • Act as subject matter expert when it comes to email marketing and automation, continuously improve QA for campaign efficiency, accuracy and come up with new test and learn ideas to further enhance campaign/program performance

Qualifications:

  • 3-5 years of dedicated Email Marketing experience
  • Solid background in building and supporting user journey implementations (email required; bonus points for SMS text and push notifications)
  • Hands-on experience with leading ESPs a requirement (Salesforce Marketing Cloud/ExactTarget experience strongly preferred)
  • Extensive knowledge of HTML/CSS and Ampscript strongly preferred
  • Experience with setting up API driven triggered marketing touch points
  • Strong analytical skills and experience in reporting and BI tools
  • Database proficiency with solid hands-on SQL experience
  • Knowledge of A/B test strategies, multivariate test strategies, and test planning
  • Deep understanding of email marketing standard methodologies, marketing communication channel standard methodologies and changing industry trends, especially for mobile
  • Proven experience in collaborating and managing timelines with all partners ensuring that their needs are met and goals are achieved
  • Excellent communicator
  • Incredible attention to detail and an eye for quality

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.

Rally Health is committed to ensuring that its workforce reflects America’s diverse population. Rally Health knows that such diversity will enrich us with the talent, energy, perspective and inspiration it needs to achieve its mission. Rally Health believes in a policy of equal employment and opportunity for all people based on merit and commitment to the principles of diversity. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (recruiting@rallyhealth.com).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.