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Senior Manager, Events Marketing

San Francisco, CA

Rally Health is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and genuine dedication to helping people live healthier lives. To do this, we are committed to innovating at every level. As our president and COO David Ko says, “We are a company that continuously innovates. It cannot end. It has to be in everything we do, which means that some of the things we’re going to do are not going to work – and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that follows consumers over their lifetime.”

Rally Health is looking for a Sr. Manager of Field/Events Marketing to own our B2B-facing events strategy and marketing execution. First and foremost, your goal is to turn conference conversations into sales pipeline and nurtured opportunities by creating a compelling and systematic marketing structure around each conference. You are focused on how we are reaching out to attendees in advance, how we capture information at the conference, how we can stand out from the crowd at the show, how we secure attendance at our own events, and how we will follow up after shows.

Responsibilities:

  • You will master the health and benefits conference landscape, so that you can design our annual strategy and cultivate partnerships to build long-term, strategic relationships with key industry associations.

  • You will own event success by crafting pre-show campaigns, lead capture tactics, and post-show follow-ups to ensure that conference contacts continue to be nurtured and move consistently into the sales pipeline.

  • You will work closely with Sales Operations to ensure a closed data loop of sales contact at conferences with salesforce.

  • You will collaborate with our partners at Optum and UHC to identify and execute joint-field marketing efforts and Rally-presence at Optum and UHC events.

  • You will partner with key leaders within the organization to identify content and key themes for each event, including project managing the content for those events.

  • You will be the strategic, creative and content lead for all Rally-produced events, especially our annual Innovation Summit.

  • You will be the operations and logistics lead for some events, and partner with our consumer marketing team on others, depending on scope and scale.

Qualifications:

  • You have 4+ years experience of B2B Field Marketing and Events experience

  • You are able to put a strong plan together prior to an event for clear roles and responsibilities for all working the event. And ensure all the logistics and plans have been planned for and contingencies put into place as a backup plan.

  • You have experience with onsite at events: leading teams, delegating responsibilities, and ensuring goals and objectives are completed for a successful event.

  • You have developed event messaging, collateral, and demo materials

  • You have worked with Sales teams pre, during, and post event to align tradeshow objectives and follow-up (includes helping to create goals going into events, and determining and documenting success post-event).

  • You have demonstrated experience turning events into a key element of the marketing funnel - including pre-event outreach, lead capture tactics, and post-campaign follow-up.

  • You have autonomously developed and executed small and mid-scale invitation-only VIP events.

  • You have a strong track record for managing budgets and schedules.

  • You are a skilled in vendor management, contract negotiation, and logistics

  • You have excellent communication and presentation skills, both written and verbal.

  • You have executive presence and can work comfortably with executives and clients

  • You have the ability to travel and be the boots on the ground at the events as needed.

  • You are innovative, think creatively and have a passion for event planning

  • You have experience within the Employer Benefits, Health Plan, or other related Health Care field strongly preferred.

 

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.

Rally Health is committed to ensuring that its workforce reflects America’s diverse population. Rally Health knows that such diversity will enrich us with the talent, energy, perspective and inspiration it needs to achieve its mission. Rally Health believes in a policy of equal employment and opportunity for all people based on merit and commitment to the principles of diversity. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (recruiting@rallyhealth.com).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.