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Director, Rally Product Marketing

San Francisco, CA

Rally Health is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere commitment to helping people live healthier lives. To do this, we are committed to innovating at every level. As our president and COO David Ko says, “We are a company that continuously innovates. It cannot end. It has to be in everything we do, which means that some of the things we’re going to do are not going to work – and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that follows consumers over their lifetime.”

As Director, Product Marketing, your goal is to enable sales and marketing. It starts with building phenomenal B2B positioning and messaging along with sales assets to get the word out. You’ll also need to build messaging that drives user growth and engagement. You’ll be a key communicator of the value proposition for Rally products. To be successful, you’ll craft the go-to-market strategic plan, oversee marketing execution resources (e.g. content, offers) and make sure marketing teams, product teams, and sales teams have the knowledge and tools to communicate the value proposition to Benefit Administrators and product users.

Responsibilities:

  • Segmentation, Positioning & Messaging across all customer audiences and product lines
  • Market Insights & Intelligence (customer & competitor)
  • Launch Strategy & Coordination (assets & enablement)
  • Demand Strategy and Buying Process (channels, targets, buyer journey)
  • Product Roadmap Contributions (user and buyer insights)
  • Community (HR Leaders / Benefit Administrators) and Thought Leadership

Qualifications

  • 7+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team
  • A can-do approach to handling shifting priorities in a constantly changing organization and marketplace
  • Strong writing/presentation building experience
  • Proven ability to develop pipeline building strategy for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Project management skills and experience
  • Ability to work in a dynamic working environment; need to waste no time
  • Able to analyze information across the buyer journey and see opportunities in the marketing processes to improve volume and velocity of Registration & Engagement opportunities
  • Healthcare and/or Employer Benefits experience strongly preferred.
  • BA/BS required; MBA strongly preferred

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.

Rally Health is committed to ensuring that its workforce reflects America’s diverse population.  Rally Health knows that such diversity will enrich us with the talent, energy, perspective and inspiration it needs to achieve its mission.  Rally Health believes in a policy of equal employment and opportunity for all people based on merit and commitment to the principles of diversity.  It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply.  Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (recruiting@rallyhealth.com).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.