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Senior Marketing Manager

San Francisco, CA

We are looking for a Senior Marketing Manager to join the consumer marketing team at Rally Health.  In this role you will support various consumer marketing programs and campaigns, responsible for end-to-end campaign management from ideation, execution, to reporting.  

You will take part in strategic planning and execution of marketing programs that drive brand awareness to support overall marketing goals and key brand messages. This role requires a candidate with strong campaign management experience, including concepting, marketing asset development for various channels, video production, agency/vendor management, and KPI reporting. It’s important for the candidate to have experience collaborating with cross functional teams, agency and vendors.  The ideal candidate is someone with a passion for consumer marketing, who thrives in a fast-paced, “roll up your sleeves and get it done” environment.

 

Responsibilities:

  • Develop, execute and manage annual marketing campaigns
  • Work collaboratively with full Marketing Team, inclusive of Partner & Product, Consumer, Event, Email, Design and Content teams to develop integrated campaigns
  • Lead and own marketing campaigns from ideation through completion  
  • Partner closely with internal stakeholders, including brand, sales, product, data & analytics, legal, finance and others on messaging strategy, content development, campaign execution and reporting
  • Forecast, analyze, optimize, and report on campaign performance
  • Attend and represent the brand at partner and/or client events

 

Requirements:

  • BA/BS degree
  • 7+ years experience managing consumer marketing campaigns and creative development
  • Understanding of traditional, digital and emerging channels
  • Knowledge in media planning (e.g. digital, broadcast etc.)
  • Excellent communication skills
  • Attention to detail
  • Solid experience managing complex projects and budgets
  • Ability to work well under pressure, with tight deadlines, and cope with changes
  • Desire to consistently optimize, bringing new ideas to the table – both strategic and executional
  • Willingness to singularly manage all aspects of a program
  • Analytical skills
  • Excellent interpersonal and leadership skills
  • Exercise good judgment, flexibility, resourcefulness, strong organizational/time management
  • Must be solutions oriented and willing to explore and invent new ideas
  • Ability to multitask and take the lead on several projects simultaneously

Requirements:

  • Healthcare experience a plus
  • Lifestyle & Entertainment marketing experience is a plus
  • Travel:  30% +

 

Rally Health is committed to ensuring that its workforce reflects America’s diverse population.  Rally Health knows that such diversity will enrich us with the talent, energy, perspective and inspiration it needs to achieve its mission.  Rally Health believes in a policy of equal employment and opportunity for all people based on merit and commitment to the principles of diversity.  It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, child birth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply.  Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition (recruiting@rallyhealth.com).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.