All openings

Sr. Director Rally Product Marketing

San Francisco, CA

Rally’s mission is to put health in the hands of the consumer. By working from within the health care industry to create change, Rally makes it easier for millions and millions of people to stay healthy and make better health care decisions.

As Sr. Director, Product Marketing, your goal is to enable sales and marketing. It starts with building great B2B positioning and messaging along with sales assets to get the word out. You’ll also need to build messaging that drives user growth and engagement.  You’ll be a key communicator of the value proposition for Rally products. To be successful, you’ll create the go-to-market strategic plan, coordinate marketing execution resources (e.g. content, offers) and make sure marketing teams, product teams, and sales teams have the knowledge and tools to communicate the value proposition to Benefit Administrators and product users.  

Responsibilities:

  • Segmentation, Positioning & Messaging across all customer audiences and product lines
  • Market Insights & Intelligence (customer & competitor)
  • Launch Strategy & Coordination (assets & enablement)
  • Demand Strategy and Buying Process (channels, targets, buyer journey)
  • Product Roadmap Contributions (user and buyer insights)
  • Community (HR Leaders / Benefit Administrators) and Thought Leadership 

Ideal Qualities, Experience, and Education

  • 7+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team
  • A can-do approach to handling shifting priorities in a constantly changing organization and marketplace
  • Strong writing/presentation building experience
  • Demonstrated ability to develop pipeline building strategy for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Project management skills and experience
  • Ability to work in a fast-paced working environment; need to hit the ground running
  • Able to analyze information across the buyer journey and identify opportunities in the marketing processes to improve volume and velocity of Registration & Engagement opportunities
  • Healthcare and/or Employer Benefits experience strongly preferred.

 

Education:

  • BA/BS required; MBA strongly preferred

Location:

  • San Francisco, CA